Everyone can achieve their goals and dreams in life. The key is to envision the type of business and life you desire, come up with a unique concept, empower yourself, and you will get there. This is exactly what Levi Lascsak and Travis Plumb applied to make a name in the real estate business, and one year down, they’ve made a million dollars in commission without a single ad on their YouTube channel.
Armed with a vision to flourish in the real estate world, Levi created a YouTube channel, ‘Living in Dallas Texas’ and published an intro video: ‘Brand New Real Estate Agent.’ Four months down the line, he had not made any sales. This was the case for Travis as well, and together, they joined forces and brainstormed a unique and effective way to flourish in the industry.
With recent technological innovations in the marketing world, Levi and Travis resolved to use YouTube to publish exclusive content that would make clients and other agents reach out to them. They made their first two sales in less than 30 days and closed their first business year with 164 transactions, $90 million in production, and $2.7 million in commission with zero ads. Today, they own the fastest growing and most viewed real estate YouTube channel in Dallas, Texas.
Levi and Travis are over the moon about their achievements in their first year in business. They were recognized as icon agents through EXP Realty in 2021 and still qualify for this recognition this year. In addition, Levi and Travis are in the top 500 producers in the Dallas, Fort Worth area and ranked in the top 500 in volume in their first year. They have been featured on many famous podcasts such as “Think Media Podcast,” “Elite Agents,” “Social Media Mindset,” “Buyer Experience,” and “Labcoat Agents.”
Levi and Travis established their brands with a very organic approach, producing good content on YouTube and attending conferences. Their unique content on YouTube made it easier for people to identify them at the conferences. They have attended numerous conferences this year, and although it’s tiring to be on the move all the time, it has paid off. Many real estate agents kept reaching out to enquire about how to succeed like Levi and Travis, leading to the creation of another YouTube channel, The Reel Agents, to inspire them.
At The Reel Agents, they teach real estate agents how to make six/seven-figure businesses from YouTube. Levi and Travis do not charge for the lessons. They recently introduced an editing services platform for realtors to learn YouTube editing, optimization, SEO, and other content essentials at affordable rates. Some agents are now experiencing business growth through their own YouTube channels. Most of their clients are positive referrals from former satisfied clients.
Levi and Travis emphasize the importance of having a relevant course of action before starting your business. Their finance and marketing backgrounds eased their navigation through the industry. Levi and Travis wish to see ‘Living in Dallas Texas’ hit a billion dollars in sales in the next five years. They just exceeded $104 million this year and are confident that their five-year target is realistic.