Black Friday always starts early, but this year, the holiday shopping bonanza is kicking off earlier than ever — more than a month sooner than usual.
Major retailers are pushing people to shop earlier than ever this year so shoppers can grab some deals — if they can find them — and avoid disappointments. The holiday shopping season is expected to be chaotic because of shipping and supply chain issues affecting nearly everyone, and stores want to ensure customers get what they need before the holidays. The problem is twofold: Retailers are struggling with their merchandise getting stuck on container ships transporting the goods because of congestion at ports. There’s also a shortage of workers needed to unload and transport the products from the ships to warehouses and distribution centers.
Despite the issues, consumers are expected to spend 5% more this year — an average of $1,463 per household this season, according to a survey released this week from Deloitte. So, to alleviate some of the issues, retailers have declared holiday shopping season to be already underway — more than two months before Christmas.
Amazon (AMZN) begun rolling out “Black Friday-worthy deals” in early October to jumpstart the holiday season. The company is currently offering “deep discounts across every category,” according to its website, including fashion, home goods, toys and electronics on a special webpage. Popular brands, such as Apple (AAPL), KitchenAid and Hasbro (HAS), will be discounted on “select days” in October and November. New deals will also be added every day throughout the next two months.